Branding in Islamic Commercial Law – Eyeing Commercial Gains Versus Opportunities for Introducing SharÊ‘ah Legal Ethics
According to recent research, the ×alÉl (permissible in Islamic law) food market represents 16% of the total global market, which is expected to double in the near future. A huge potential, therefore, lies in the target market of Muslim consumers. In order to penetrate the ×alÉl markets, firms are...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hamdard Foundation
2018-12-01
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| Series: | Hamdard Islamicus |
| Online Access: | https://hamdardislamicus.com.pk/index.php/hi/article/view/81 |