Marketing Strategies Evolved by Entrepreneurs in Marketing the Coffee Products
Results of conjoint analysis showed quality attributes preferred by the entrepreneurs. They were Arabica and Robusta (50:50) mixed variety, mixing of 70:30 coffee, chicory ratio, keeping quality up to 6 months, medium level of taste/aroma, filter size of the powder and roasting time of 15 minutes/ 1...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Extension Education Society
2016-05-01
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| Series: | Journal of Extension Education |
| Online Access: | https://www.extensioneducation.org/index.php/jee/article/view/37 |