Saving water to save the environment: contrasting the effectiveness of environmental and monetary appeals in a residential water saving intervention
To convince people to reduce their energy consumption, two types of persuasive appeals often are used by environmental organizations: Monetary appeals (i.e., ‘conserving energy will save you money’) and environmental appeals (i.e., ‘conserving energy will protect the environment’). In this field stu...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2017-07-01
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| Series: | Social Influence |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/15534510.2017.1333967 |