COMMUNICATIVE STRATEGIES AND LINGUOSTYLISTIC MEANS OF THEIR IMPLEMENTATION IN ENGLISH TEA COMMERCIALS: TRANSLATION ASPECT

COMMUNICATIVE STRATEGIES AND LINGUOSTYLISTIC MEANS OF THEIR IMPLEMENTATION IN ENGLISH TEA COMMERCIALS: TRANSLATION ASPECT

The study concerns one of the problems connected with translating advertising discourse, which presents a popular type of contemporary interlingual and cross-cultural communication. The primary goal of the research was to consider the main communicative strategies employed in English tea commerci...

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Bibliographic Details
Main Authors: N.M. Shutova, A.A. Eltsova
Format: Article
Language:deu
Published: Udmurt University Publishing Center 2023-03-01
Series:Многоязычие в образовательном пространстве
Subjects:
advertising text
communicative strategy
linguostylistic means
target audience
emotive meaning.
Online Access:https://cyberleninka.ru/article/n/kommunikativnye-strategii-i-lingvostilisticheskie-sredstva-ih-realizatsii-v-angloyazychnoy-reklame-chaya-perevodcheskiy-aspekt

Internet

https://cyberleninka.ru/article/n/kommunikativnye-strategii-i-lingvostilisticheskie-sredstva-ih-realizatsii-v-angloyazychnoy-reklame-chaya-perevodcheskiy-aspekt

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