Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera
Purpose – This paper aims to identify critical destination attributes and examine their contribution to the overall satisfaction in relation to different age groups. Design/Methodology/Approach – The research was conducted on the Opatija Riviera in Croatia using the survey method. Importance-perfo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2021-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/377284 |