Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera

Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera

Purpose – This paper aims to identify critical destination attributes and examine their contribution to the overall satisfaction in relation to different age groups. Design/Methodology/Approach – The research was conducted on the Opatija Riviera in Croatia using the survey method. Importance-perfo...

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Bibliographic Details
Main Authors: Lorena Bašan, Jelena Kapeš, Ana Kamenečki
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2021-01-01
Series:Tržište
Subjects:
tourist destination attributes
tourist satisfaction
Opatija Riviera
Online Access:https://hrcak.srce.hr/file/377284

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