Nice to Have – or Need to Have?
The present article argues that despite the considerable development and expansion of strategic communication as both an academic field and professional practice during the 20th century, strategic communication continues to have an ambiguous status in academia as well as professionally. The article...
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Format: | Article |
Language: | English |
Published: |
Sciendo
2010-11-01
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Series: | Nordicom Review |
Subjects: | |
Online Access: | https://doi.org/10.1515/nor-2017-0134 |