Dangerous Safety: Extreme Articulation in Car Advertising and Implications for Safety Campaigns
The paper presents focus group discussions of two popular SUV television advertisements which emphasised fun and extreme sports, through off-road scenes. Safety was a perceived message of the ads and varying degrees of consideration were given by participants to the implications for on-road driving...
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| Format: | Article |
| Language: | English |
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Australasian College of Road Safety
2011-11-01
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| Series: | Journal of Road Safety |
| Online Access: | https://journalofroadsafety.org/article/32775-dangerous-safety-extreme-articulation-in-car-advertising-and-implications-for-safety-campaigns |