A Study of New Consumption from the Perspective of Mediatization: Essence, Contributing Factors, and Reinvention of Rules
Most of the existing literature on the emergence of new consumption and its essence is based on the discussion of micro consumption phenomena. This paper takes new consumption phenomena in the digital media-dominated polymedia environment as the object of study to review the theoretical history o...
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| Format: | Article |
| Language: | English |
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Editorial Department of Contemporary Social Sciences
2022-07-01
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| Series: | Contemporary Social Sciences |
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| Online Access: | https://css.researchcommons.org/journal/vol2022/iss4/12 |