Green Marketing and Its Impact on Consumer Buying Behavior
Environmental awareness is growing, as is consumers’ interest in ecologically friendly products. As a result, businesses have adopted green marketing methods to fully use resources by decreasing waste, accomplishing organizational goals, and adhering to environmental regulations. This study aims to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
2022-06-01
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| Series: | Journal of International Trade, Logistics and Law |
| Subjects: | |
| Online Access: | http://www.jital.org/index.php/jital/article/view/282 |