Green Marketing and Its Impact on Consumer Buying Behavior

Green Marketing and Its Impact on Consumer Buying Behavior

Environmental awareness is growing, as is consumers’ interest in ecologically friendly products. As a result, businesses have adopted green marketing methods to fully use resources by decreasing waste, accomplishing organizational goals, and adhering to environmental regulations. This study aims to...

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Bibliographic Details
Main Authors: Omar Ahmed Aldubai, Evrim İldem Develi
Format: Article
Language:English
Published: Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi) 2022-06-01
Series:Journal of International Trade, Logistics and Law
Subjects:
green marketing
green marketing mix
green environment
consumer behavior
Online Access:http://www.jital.org/index.php/jital/article/view/282

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