Choosing Optimal Omnichannel Coupon Redeeming Options in Multiple Channel Settings

Choosing Optimal Omnichannel Coupon Redeeming Options in Multiple Channel Settings

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three omni...

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Bibliographic Details
Main Authors: Adam Vrechopoulos, Chris Lazaris, Stavros Theodoratos
Format: Article
Language:English
Published: MDPI AG 2022-10-01
Series:Administrative Sciences
Subjects:
omnichannel retailing
coupons
customer satisfaction
perceived service quality
store revenues
Online Access:https://www.mdpi.com/2076-3387/12/4/131

Internet

https://www.mdpi.com/2076-3387/12/4/131

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