Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment

Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment

Abstract Among foods with credence attributes, food with “natural” components have received in the last years particular attention by consumers. This study applies the BDM incentive compatible mechanism to explore young (18–35 years old) consumers’ interest and willingness to pay for chewing gums ha...

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Bibliographic Details
Main Authors: Giuseppina Migliore, Massimiliano Borrello, Alessia Lombardi, Giorgio Schifani
Format: Article
Language:English
Published: SpringerOpen 2018-11-01
Series:Agricultural and Food Economics
Subjects:
Credence attributes
Chewing gum
BDM
Willingness to pay
Information effect
Online Access:http://link.springer.com/article/10.1186/s40100-018-0117-1

Internet

http://link.springer.com/article/10.1186/s40100-018-0117-1

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