Analyzing International Students' Perceptions of National Brands Through a Qualitative Approach: The Case of Kazakhstan

This study explores the language association of international students during their adaptation to a new environment and its impact on intercultural communication. It addresses the difficulties, language and cultural barriers, social adaptation problems, and both positive and negative influence of as...

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Bibliographic Details
Main Authors: Lira Ibraymova, Bakytgul Moldagali, Samal Serikova, Gulnur Baishukurova, Aishagul Akbembetova
Format: Article
Language:English
Published: Journal of Social Studies Education Research 2023-09-01
Series:Journal of Social Studies Education Research
Subjects:
Online Access:https://jsser.org/index.php/jsser/article/view/5176