The Role of Mental Accounting in Controlling the Household Overspending Behavior
Overspending is the act of spending more money than you have or more than was planned or agreed upon. Controlling overspending behaviors through lifestyle modification can help households. Therefore, the purpose of this study is to investigate the role of mental accounting in controlling the behavio...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2022-11-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | https://nmrj.ui.ac.ir/article_27023_71962cac7ad5c684093800fa2ee43027.pdf |