The Impact of Social Networking on Customer Loyalty in an Emerging E-Market Context
The aim of this study was to understand the impact of social networking on customer loyalty from the customers’ perspective in an emerging e-market such as Pakistan, where social media penetration is still at an early stage, but is growing rapidly. The planned sample size is 100 respondents. The pri...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute for International Cooperation Development
2021-04-01
|
| Series: | Virtual Economics |
| Subjects: | |
| Online Access: | https://www.virtual-economics.eu/index.php/VE/article/view/110/82 |