Factors affecting reverse logistics implementation: Experimental research for electronic retail businesses in Da Nang City, Vietnam
This study focuses on the antecedents of Reverse logistics implementation at electronic retailers. By adding Corporate reputation as a new factor, the new theoretical model is established through processing both qualitative and quantitative data. The results of experimental research state that C...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2020-07-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/soci-vi/article/view/601 |
| Summary: | This study focuses on the antecedents of Reverse logistics
implementation at electronic retailers. By adding Corporate
reputation as a new factor, the new theoretical model is
established through processing both qualitative and quantitative
data. The results of experimental research state that Corporate
reputation has a positive impact on Reverse logistics
implementation and Resource commitment. Meanwhile,
Resource commitment has an indirect impact on Reverse
logistics implementation through Information technology
capability. However, there is no evidence to show any direct
influence of Resource commitment on Reverse logistics
implementation. This study provides useful implications for
electronic retailers to comprehend and develop plans for reverse
logistics services. |
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| ISSN: | 2734-9349 2734-9616 |