The Influence of Promotion and Corporate Image on Customers Decisions to Use Haji IB Maslahah Savings at Bank Jabar Banten Syariah
The decision of customers to engage with Islamic banking products is influenced by factors that cater to their desires and needs, with Hajj being a profound aspiration for every Indonesian Muslim. This study aims to scrutinize the impact of promotion and corporate image on customer decisions regardi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi and bisnis UIN Sunan Gunung Djati Bandung
2023-12-01
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| Series: | Journal of Islamic Economics and Business |
| Subjects: | |
| Online Access: | https://journal.uinsgd.ac.id/index.php/jieb/article/view/31313 |