How Does E-commerce Industry Benefit from Big Data
In this paper, the benefits of applying big data in the industry of online retailing, with a focus on logistics distribution and precision marketing. The findings indicate that big data plays a crucial role in revolutionizing logistics distribution, enabling e-commerce companies to optimize their in...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01029.pdf |