Control Interactions in the Theory of Planned Behavior: Rethinking the Role of Subjective Norm
Research with the theory of planned behavior (TPB) has typically treated attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) as independent predictors of intention (INT). However, theoretically, PBC moderates the effects of ATT and SN on intention. In three studies dealing w...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2020-08-01
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Series: | Europe's Journal of Psychology |
Subjects: | |
Online Access: | https://ejop.psychopen.eu/index.php/ejop/article/view/2056 |