Control Interactions in the Theory of Planned Behavior: Rethinking the Role of Subjective Norm

Control Interactions in the Theory of Planned Behavior: Rethinking the Role of Subjective Norm

Research with the theory of planned behavior (TPB) has typically treated attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) as independent predictors of intention (INT). However, theoretically, PBC moderates the effects of ATT and SN on intention. In three studies dealing w...

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Bibliographic Details
Main Authors: Francesco La Barbera, Icek Ajzen
Format: Article
Language:English
Published: PsychOpen GOLD/ Leibniz Institute for Psychology 2020-08-01
Series:Europe's Journal of Psychology
Subjects:
tpb
perceived behavioral control
attitude
subjective norm
interaction effects
moderation
Online Access:https://ejop.psychopen.eu/index.php/ejop/article/view/2056

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