Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity
Non-technological innovation has attracted much interest from researchers, understood as non-technological innovation, the realization of organizational and marketing innovation. The present study focuses on how external sources of knowledge relate to product, organizational, and marketing innovatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2020-07-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | https://www.scielo.br/pdf/rae/v60n3/en_0034-7590-rae-60-03-0195.pdf |