Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity
Non-technological innovation has attracted much interest from researchers, understood as non-technological innovation, the realization of organizational and marketing innovation. The present study focuses on how external sources of knowledge relate to product, organizational, and marketing innovatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2020-07-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | https://www.scielo.br/pdf/rae/v60n3/en_0034-7590-rae-60-03-0195.pdf |
| _version_ | 1797726857362145280 |
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| author | Javier Fernando Del Carpio Gallegos Francesc Miralles |
| author_facet | Javier Fernando Del Carpio Gallegos Francesc Miralles |
| author_sort | Javier Fernando Del Carpio Gallegos |
| collection | DOAJ |
| description | Non-technological innovation has attracted much interest from researchers, understood as non-technological innovation, the realization of organizational and marketing innovation. The present study focuses on how external sources of knowledge relate to product, organizational, and marketing innovation, as well as analyzing how product and organizational innovation mediate the relationship between external sources of knowledge and marketing innovation. The studies on marketing innovation do not present their real impact and importance for the manufacturing companies. Using data from 557 Peruvian manufacturing companies that show a lower technological intensity, applying a model of partial structural equations. The results show that external sources of market knowledge are related to product and organizational and innovation. Managers should promote product innovations that favor the development of marketing innovations in the company |
| first_indexed | 2024-03-12T10:51:32Z |
| format | Article |
| id | doaj.art-709fab12bf5340129cfdb449bda6af85 |
| institution | Directory Open Access Journal |
| issn | 0034-7590 2178-938X |
| language | English |
| last_indexed | 2024-03-12T10:51:32Z |
| publishDate | 2020-07-01 |
| publisher | Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo |
| record_format | Article |
| series | RAE: Revista de Administração de Empresas |
| spelling | doaj.art-709fab12bf5340129cfdb449bda6af852023-09-02T06:58:28ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2020-07-01603195207Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensityJavier Fernando Del Carpio Gallegos0Francesc Miralles1Universidad ESAN, Engineering Department, Lima, PeruLa Salle - Universidad Ramón Llull, Innova Institute, Business and Technology Departament, Barcelona, SpainNon-technological innovation has attracted much interest from researchers, understood as non-technological innovation, the realization of organizational and marketing innovation. The present study focuses on how external sources of knowledge relate to product, organizational, and marketing innovation, as well as analyzing how product and organizational innovation mediate the relationship between external sources of knowledge and marketing innovation. The studies on marketing innovation do not present their real impact and importance for the manufacturing companies. Using data from 557 Peruvian manufacturing companies that show a lower technological intensity, applying a model of partial structural equations. The results show that external sources of market knowledge are related to product and organizational and innovation. Managers should promote product innovations that favor the development of marketing innovations in the companyhttps://www.scielo.br/pdf/rae/v60n3/en_0034-7590-rae-60-03-0195.pdfinnovationexternal sources of market knowledgemanufacturingtechnological intensityperú |
| spellingShingle | Javier Fernando Del Carpio Gallegos Francesc Miralles Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity RAE: Revista de Administração de Empresas innovation external sources of market knowledge manufacturing technological intensity perú |
| title | Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity |
| title_full | Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity |
| title_fullStr | Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity |
| title_full_unstemmed | Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity |
| title_short | Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity |
| title_sort | analyzing marketing innovation in peruvian manufacturing companies of lower technological intensity |
| topic | innovation external sources of market knowledge manufacturing technological intensity perú |
| url | https://www.scielo.br/pdf/rae/v60n3/en_0034-7590-rae-60-03-0195.pdf |
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