Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity

Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity

Non-technological innovation has attracted much interest from researchers, understood as non-technological innovation, the realization of organizational and marketing innovation. The present study focuses on how external sources of knowledge relate to product, organizational, and marketing innovatio...

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Bibliographic Details
Main Authors: Javier Fernando Del Carpio Gallegos, Francesc Miralles
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2020-07-01
Series:RAE: Revista de Administração de Empresas
Subjects:
innovation
external sources of market knowledge
manufacturing
technological intensity
perú
Online Access:https://www.scielo.br/pdf/rae/v60n3/en_0034-7590-rae-60-03-0195.pdf

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