Elaboration of the Marketing Communication of the Middle-Sized Company
The main goal of this paper is elaboration of the current marketing strategy of the middle-sized company in Slovakia producing and selling animal products focusing mainly on the online marketing communication as a crucial part of overall marketing communication of the company. For the purpose of thi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-06-01
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| Series: | Visegrad Journal on Bioeconomy and Sustainable Development |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/vjbsd-2022-0003 |