The Impact of E-CRM on Customer Loyalty Using Data Mining Techniques
With the expansion of the Internet, various tools have been used to communicate with customers in organizations, and organizations use different E-CRM methods to create competitive advantages. Since customer loyalty is critical to achieving competitive advantage and profitability for organizations,...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-06-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_9987_ea831f721d6e0e78681eff6ee445ca64.pdf |