Brand as the main marketing direction of enterprises activity
The aim of the article is the research of brand as main stream of marketing activity of the enterprise. The results of the article. Relevance of the chosen subject is in the fact that creating of competitive brand is one of the main marketing direction of activity of modern enterprises. Global comp...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-06-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_2_22_30.pdf |