The effect of marketing and R&D expenditures on firm profitability and stock return: Evidence from BIST
This study aims to determine the effects of R&D and marketing expenditures of companies that force marketing and finance to act together on stock return, return on assets, and return on equity. To this end, the quarterly frequency data of nine companies that were continuously traded in the BIST...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Balikesir University
2023-01-01
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| Series: | An International Journal of Optimization and Control: Theories & Applications |
| Subjects: | |
| Online Access: | http://www.ijocta.org/index.php/files/article/view/1238 |