Intensi Pemilihan Wisata Berkelanjutan di Pulau Belitung: Pengetahuan Pariwisata Sebagai Variabel Moderasi

Purpose of this study is to predict the intentions of tourists to choose sustainable tourism destinations based on travel motivation, destination image, and word of mouth (WoM). Destination image factor is moderated by the knowledge factor. Survey targets domestic and international tourists who have...

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Bibliographic Details
Main Authors: Echo Perdana Kusumah, Kusnendi Kusnendi, Maya Sari
Format: Article
Language:Indonesian
Published: Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura 2020-04-01
Series:Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Subjects:
Online Access:https://jurnal.untan.ac.id/index.php/JJ/article/view/37936