The influence of digital marketing orientation on export intention: mediation impact of export channel selection
This study aims to analyze the role of digital marketing orientation and selection of export channels in export intention. This study also examines the selection of export channels as a mediating variable between digital marketing orientation and export intention. The partial least-squares structura...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2023-09-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_32_5.pdf
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