Perubahan Tema Iklan Menurut Siklus Hidup Produk
Abstract: This research is an descriptive qualitative study about the changes of TV commercial’s themes of Sony PlayStation console in USA at 1995-2010. As human beings, the product has its life cycle. The life cycle of products is very influential in the formation of advertising messages. The Son...
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| Format: | Article |
| Language: | English |
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Universitas Atma Jaya Yogyakarta
2013-11-01
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| Series: | Jurnal Ilmu Komunikasi |
| Online Access: | https://ojs.uajy.ac.id/index.php/jik/article/view/180 |