Consumer Preferences for Hotel Brand and Brand Sustainability: Luxury Hotels In Kuala Lumpur, Malaysia
The economic prominence of the Tourism industry is very huge which cannot be underestimated. Travel & Tourism is set for a milestone year as the industry’s contribution to the worldwide economy during the year 2016 exceeded $7.2 trillion to world GDP, representing 9.8% of global GDP and creat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
OTS Academy
2017-11-01
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| Series: | Journal on Tourism & Sustainability |
| Online Access: | https://ontourism.academy/journal/index.php/jots/article/view/13 |