The Influence of Age, Gender, and Cognitive Ability on the Susceptibility to Persuasive Strategies

The Influence of Age, Gender, and Cognitive Ability on the Susceptibility to Persuasive Strategies

The fact that individuals may react differently toward persuasive strategies gave birth to a shift in persuasive technology (PT) design from the one-size-fits-all traditional approach to the individualized approach which conforms to individuals’ preferences. Given that learners’...

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Bibliographic Details
Main Authors: Aisha Muhammad Abdullahi, Kiemute Oyibo, Rita Orji, Abdullahi Abubakar Kawu
Format: Article
Language:English
Published: MDPI AG 2019-11-01
Series:Information
Subjects:
personalized persuasive technologies
cognitive ability
persuasive strategies
reward
social learning
trustworthiness
education
Online Access:https://www.mdpi.com/2078-2489/10/11/352

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https://www.mdpi.com/2078-2489/10/11/352

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