Effective strategies followed by multinational enterprises expanding into Africa

Effective strategies followed by multinational enterprises expanding into Africa

Orientation: Retail sector multinational enterprises (MNEs) face challenges and follow diverse strategies when they expand into foreign markets. Research purpose: The major aim of this article is to determine how three well-established retail sector MNEs, namely, Walmart, Carrefour and Shoprite, ad...

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Bibliographic Details
Main Authors: Zihné Coetzee, Henri Bezuidenhout, Gabriel Mhonyera
Format: Article
Language:English
Published: AOSIS 2020-04-01
Series:Journal of Economic and Financial Sciences
Subjects:
africa
business strategies
exports
foreign direct investment
investment
multinational enterprises
retail sector
Online Access:https://jefjournal.org.za/index.php/jef/article/view/511

Internet

https://jefjournal.org.za/index.php/jef/article/view/511

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