Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums
The aim of the article is to present the results of the comparative analysis of online marketing communication in three national art museums in Poland and the comparable museums in European cities, that could serve as a model for the use of marketing communication on the Internet. Marketing communic...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-09-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2020-0021 |