Evolution of Interrelation Marketing Concept: Priorities, Conceptual Base, Dominating Logic Эволюция концепций маркетинга взаимоотношений: приоритеты, концептуальная база, доминирующая логика

Evolution of Interrelation Marketing Concept: Priorities, Conceptual Base, Dominating Logic Эволюция концепций маркетинга взаимоотношений: приоритеты, концептуальная база, доминирующая логика

The article considers evolution of interrelation marketing concepts and systemises opinions of researchers about the loyalty concept. It specifies new directions of marketing activity. It identifies a new vector of relations within evolution of marketing concepts and the dominating logic. It justifi...

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Bibliographic Details
Main Author: Petrichenko Pavel A.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2013-03-01
Series:Bìznes Inform
Subjects:
loyalty of clients
interrelation marketing
concepts
loyalty definitions
dominating logic
лояльность клиентов
маркетинг взаимоотношений
концепции
дефиниции понятия лояльности
доминирующая логика
Online Access:http://www.business-inform.net/pdf/2013/3_0/367_372.pdf

Internet

http://www.business-inform.net/pdf/2013/3_0/367_372.pdf

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