Evolution of Interrelation Marketing Concept: Priorities, Conceptual Base, Dominating Logic Эволюция концепций маркетинга взаимоотношений: приоритеты, концептуальная база, доминирующая логика
The article considers evolution of interrelation marketing concepts and systemises opinions of researchers about the loyalty concept. It specifies new directions of marketing activity. It identifies a new vector of relations within evolution of marketing concepts and the dominating logic. It justifi...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-03-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2013/3_0/367_372.pdf |