The Agility Model of the Banking Industry in Digital Marketing
The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Allameh Tabataba'i University Press
2021-03-01
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| Series: | International Journal of Digital Content Management |
| Subjects: | |
| Online Access: | https://dcm.atu.ac.ir/article_13684_23dd7c6e4dcf5af6a03656831937d1a3.pdf |