Effects of Message Framing and Information Source on Consumers’ Attitudes toward an Amino Acid-Based Alternative Meat Curing System

Effects of Message Framing and Information Source on Consumers’ Attitudes toward an Amino Acid-Based Alternative Meat Curing System

Recently, meat scientists have developed an innovative amino acid-based alternative meat curing system (AAACS). However, consumer skepticism toward novel foods presents challenges regarding the acceptance of food innovations like the AAACS. Effective communication about this and other food technolog...

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Bibliographic Details
Main Authors: Amber Vonona Chambers, Mathew T. Baker, Holli R. Leggette, Wesley N. Osburn, Peng Lu
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Foods
Subjects:
message framing
information source
consumer attitudes
novel meat curing system
Online Access:https://www.mdpi.com/2304-8158/12/7/1535

Internet

https://www.mdpi.com/2304-8158/12/7/1535

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