An Investigation of Effective Factors on Customer Profitability with B2B Approach: Case of Selected Isfahan City Hotels.
Present article concentrates on investigation of effective factors on customer profitability with B2B approach in Isfahan city hotels. Factors such as 1) diversified package ofroom, food and beverages; 2) location of the hotel; 3) popularity; 4) focus on room's markets; 5) focus on food and bev...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2007-09-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Online Access: | https://jmsd.atu.ac.ir/article_4998_730fdf9d3994c738cdaa32aa943c0571.pdf |