Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city
This study aimed to investigate the relationship and interaction between product attributes, customer experience and brand equity, with purchase intention and brand loyalty of mobile from the perspective of consumers in Ahvaz city. This study is a descriptive research which to collect data from the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2016-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1934-1&slc_lang=en&sid=1 |