Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets

Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets

Objectives: We assessed the efficacy of an easy-to-implement shopper marketing nutrition intervention in a pilot and two additional studies to increase produce demand without decreasing store profitability or increasing shopper budgets. Methods: We created grocery cart placards that detailed the num...

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Bibliographic Details
Main Authors: Collin R. Payne, Mihai Niculescu, David R. Just, Michael P. Kelly
Format: Article
Language:English
Published: Elsevier 2015-01-01
Series:Preventive Medicine Reports
Subjects:
Behavioral economics
Grocery store
Fruits
Vegetables
Shopper marketing
Social norms
Online Access:http://www.sciencedirect.com/science/article/pii/S2211335515000443

Internet

http://www.sciencedirect.com/science/article/pii/S2211335515000443

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