An approach to define service strategies: The case of an ecotourism hotel in Mexico
Purpose: This article harmonizes the causal diagram with the objective tree to evaluate service quality and to identify action strategies that improve the quality of service in the hotel industry. Design/methodology/approach: In stage I, we obtained the quality perception records of 127 historical...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
OmniaScience
2024-02-01
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| Series: | Journal of Industrial Engineering and Management |
| Subjects: | |
| Online Access: | https://www.jiem.org/index.php/jiem/article/view/6099 |