An extensive effect of religiosity on the purchasing decisions of halal products
Purpose – This study aims to examine the moderator effect of religiosity on the relationship between halal brand awareness and habit towards purchasing decisions of halal products. Design/methodology/approach – The quantitative method is used in this study. Descriptive and statistical (multiple and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-11-01
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| Series: | PSU Research Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/PRR-07-2022-0093/full/pdf |