Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools
Purpose: The general purpose of this study is to investigate the factors affecting the branding of sports goods and its relationship with the purchase of sports goods in schools. Practical elements in product branding effectively create a competitive and sustainable position in the market.Methodolog...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2022-07-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_6677_9a58a64c143602d02e92af301785c57b.pdf |