Diagnostics of potential of the enterprise

A concept "potential of enterprise" is specified in the article, and also the model of diagnostics of level of potential of machine-building enterprise is developed, which is distinguished by the account of key potential-forming factors (competitiveness, investment attractiveness a...

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Bibliographic Details
Main Authors: O.G. Melnik, O.E. Kuzmin
Format: Article
Language:English
Published: Sumy State University 2011-01-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_1_155_166.pdf