A linguistic analysis of the dominant axiological values in Moroccan drink brand names

A linguistic analysis of the dominant axiological values in Moroccan drink brand names

Brand designers often consciously or unconsciously make use of cognitive operations to convey positive values to brand names. This paper aims to look into the most prominent axiological values in Moroccan  drink brand names and how they are introduced through cognitive operations such as comparison...

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Bibliographic Details
Main Authors: María Enriqueta Cortés de los Ríos, Fatima Azahraa El Yamlahi
Format: Article
Language:deu
Published: Universidad de Las Palmas de Gran Canaria 2023-06-01
Series:Revista de Lenguas para Fines Específicos
Subjects:
axiological values
cognitive operations
multimodality
brand names
Online Access:https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/1601

Internet

https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/1601

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