ORGANIZATIONAL VALUES: CRITICAL FACTORS CONTRIBUTING TO THE INTERNATIONALIZATION OF ENTERPRISES THAT SEEK A COST LEADERSHIP STRATEGY
This research aimed at identifying which organizational values of the Survey of Organizational Profiles’ Values (IPVO) are most closely related to the strategy of cost leadership for Brazilian companies seeking to internationalize. The literature suggests that organizational values are factors that...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2012-10-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/140 |