Leveraging Every Door Direct Mail for remote recruitment of a rural Appalachian study Sample: Response rate and representativeness

Leveraging Every Door Direct Mail for remote recruitment of a rural Appalachian study Sample: Response rate and representativeness

Every Door Direct Mail (EDDM) is a service of the United States Postal Service (USPS) that delivers non-addressed mail to all postal customers on designated mailing routes. Primarily used for marketing, we describe EDDM’s efficacy as a research tool for remotely recruiting a representative convenien...

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Bibliographic Details
Main Authors: Khawlah S. Al-Muhanna, Katharine Garrity, Zoë T. Plakias, Andrew Hanks, Kathleen Krzyzanowski Guerra, Jennifer A. Garner
Format: Article
Language:English
Published: Elsevier 2023-04-01
Series:Preventive Medicine Reports
Subjects:
Rural
Remote recruitment
Every Door Direct Mail (EDDM)
Response rate
Representativeness
Survey research
Online Access:http://www.sciencedirect.com/science/article/pii/S2211335523000128

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http://www.sciencedirect.com/science/article/pii/S2211335523000128

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