Uncovering factors influencing consumers’ interest for craft beer: A study on microbreweries in Bangalore, India.
The rapid emergence of demand for premium craft beer owing to changing cultural attitudes of young and affluent population contributed to the positive growth outlook for beer market in India. Bangalore, a cosmopolitan and progressive city, now considered as a favorite destination for Indians and ex...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_51_vol_8_4__2019_india.pdf |